Aetna and Colgate-Palmolive to Launch Campaign Promoting Better Oral Health as Part of Overall Health
This entry was posted on 11/16/2007 12:35 PM and is filed under Insurance.
HARTFORD, Conn. & NEW YORK, Nov 16, 2007 (BUSINESS WIRE) -- CL | charts | news | PowerRating -- Aetna (NYSE:AET) and Colgate-Palmolive (NYSE:CL) announced that they have joined forces to help Aetna members achieve better oral health as part of overall health. The campaign is designed to educate members about the emerging evidence of an association between oral health and systemic health, to promote preventive dental care, and to provide education about using Colgate Total(R), the only toothpaste both approved by the FDA and accepted by the American Dental Association (ADA) to reduce and help prevent the gum disease gingivitis.
"Teaming up with a leading global consumer products company like Colgate that is firmly focused on oral care and its benefits sends a powerful message to our members about the need to maintain good oral health," said Alan Hirschberg, vice president and head of Aetna Dental. "Equally as important is the research showing that serious gum disease and inflammation may be associated with certain medical conditions. Our combined goal is to help members take steps towards achieving better oral health as part of better overall health."
